Stories / Inside
Feel The Race: Wrap up!
06 February 2023
Here’s our wrap up of the year-long Feel the Race project in 2022. A summary of a five-senses experience in a few seconds, from those you lived first hand to you.
Here’s our wrap up of the year-long Feel the Race project in 2022. A summary of a five-senses experience in a few seconds, from those you lived first hand to you.
Feel The Race: Seeing Lombardia
12 October 2022
Il Lombardia is a bit like seeing the finale. Even though it comes at the end of a very long season, there’s no relief, as you know that come Sunday, you’ll be missing the racing and can’t wait for the next race.
Il Lombardia is a bit like seeing the finale. Even though it comes at the end of a very long season, there’s no relief, as you know that come Sunday, you’ll be missing the racing and can’t wait for the next race.
Feel The Race: Hearing Liege
28 April 2022
Liège-Bastogne-Liège it’s the last spring classic and the one most suited to GC men, a natural transition from one day races to the multi-stage tours that are about to begin.
Liège-Bastogne-Liège it’s the last spring classic and the one most suited to GC men, a natural transition from one day races to the multi-stage tours that are about to begin.
Feel The Race: Touching Roubaix
21 April 2022
Paris-Roubaix is like an excessively tight hug from a loved one. You wait a whole season for it (who wouldn’t want to race a Paris Roubaix?), but as soon as it starts, you already want them to let you go and get it over with as soon as possible.
Paris-Roubaix is like an excessively tight hug from a loved one. You wait a whole season for it (who wouldn’t want to race a Paris Roubaix?), but as soon as it starts, you already want them to let you go and get it over with as soon as possible.
Feel The Race: Smelling Flanders
07 April 2022
The Tour of Flanders is a complex essence requiring many different ingredients. The best cyclists in the world, the roads of the Belgian countryside, the most animated fans of the whole season and the history of cycling.
The Tour of Flanders is a complex essence requiring many different ingredients. The best cyclists in the world, the roads of the Belgian countryside, the most animated fans of the whole season and the history of cycling.
Feel The Race: Tasting Saremo
24 March 2022
Milan-San Remo is a generous portion of spaghetti after a long fast.
Milan-San Remo is a generous portion of spaghetti after a long fast.
Feel The Race
18 March 2022
We don’t know if it’s over. But we can be sure of one thing: after two years the Monuments are back to their full glory, in their proper time of year and with people in the streets.
We don’t know if it’s over. But we can be sure of one thing: after two years the Monuments are back to their full glory, in their proper time of year and with people in the streets.