06 February 2023
Feel The Race: Wrap up!
Countless km on the road, countless hours spent behind the barriers waiting for the Pro Peloton to rock the Classic Monuments in 2022.
Countless km on the road, countless hours spent behind the barriers waiting for the Pro Peloton to rock the Classic Monuments in 2022. Tons of emotions and one thing learned in the process: yes, you definitely need to feel the race.
Here’s our wrap up of the year-long Feel the Race project in 2022. A summary of a five-senses experience in a few seconds, from those you lived first hand to you.
“It was such a relief, after two years of seeing races canceled or only seeing them on TV actually being on the side of the road last year was quite something
You realize that being there is not just about watching a competition it's something more. It's an experience that touches all five senses. Just take one out and something would be missing.

There's the taste in Milan San Remo: the first taste of racing after a winter without any, accompanied by the fine taste of good Italian food and drink.
Heading north the air is filled with the smell of barbecues and beer spilled on grass over Flanders Fields - smell and atmosphere created by the crazy supporters you'll ever see.
You can touch history through the cobbles of Paris Roubaix and feel the passionate embrace of the supporters while waiting on the Carrefour de l’Arbre.

What about the sound? Incredible and overpowering. Helicopters, people shouting, motorbikes. And if you pay attention you can even hear the sound of the wheels on the road and the guys breathing heavily on the climbs. You can't take the sound away from cycling!
The experience is rounded up by the show you witness with your eyes: Pocagar attacking at Lombardia, Remco winning his first Monument. Things that you don't get to see every day.
We think we can all agree that it's not really the same watching it from the couch you need to feel it. You need to feel the race!”
See you on the road this season?
