What is MoMag™?
A magnet and lots of ingenuity. This was what led to the patent for the well-tested “Mounting Magnet” system, or MoMag™.
How does it work?
The nipples, once inserted inside the rim via the valve hole, are “guided” to the point of connection with the spoke by means of the magnet.
This simple but ingenious system makes it possible to have wheels without holes on the upper bridge, but with spokes tensioned by traditional nipples!
No holes on the rim means that the rim is uniform at every point, free from stress points or zones of weakness and, for the clincher profiles no rim tape is required, to the benefit of weight reduction.
The advantages are immediately clear: greater rim lifetime, greater resistance to fatigue, the possibility to give the spokes greater tension, and greater stiffness which, in terms of performance, mean greater reactivity and acceleration.