19 September 2025
Fulcrum x Polartec: Ride Ready. Look Steady.
Polartec and Fulcrum have joined forces to elevate the cycling experience at every level as part of their shared dedication to enhancing the sport. When it comes to ensuring best-in-class cycling performance every detail matters, starting with the wheels that hit the road and the gear that protects them.
Case in point? The all-new SHARQ wheels by Fulcrum, a pioneer in high-performance wheel systems. With their innovative 2-Wave Rim and spoke design, which allows for optimal aerodynamic performance on any terrain and in any weather condition, SHARQ wheels cater to everyone who values speed, handling, high-performance reactivity and resistance. They also come with the ultimate sidekick – Polartec Power Shield™ Pro wheel protection that converts to a sleek, fashion-forward travel bag. Seriously.
Engineered to protect the wheel rim and spoke while not in use, the Polartec Power Shield™ Pro wheel bag cleverly becomes a bold fashion accessory as does the matching bike cap whose highly breathable and quick drying fabric shelters you from the sun and humidity – reinforcing the brands’ objective to blend on-bike functionality with off-bike style.
This duality is central to their collaboration, where versatility and an exacting attention to detail is further enhanced by the exclusive graphic treatments featured on the Fulcrum wheel bag, cap, and wheels themselves. Indeed, the SHARQ wheel graphics break from Fulcrum tradition, paying homage to the technological DNA of both brands and reinforcing just how unique this project really is. And because Polartec Power Shield™ Pro technology is made with Biolon™ nylon and delivers top-of-the-line weatherproof properties.
You can be sure your wheels stay safe and secure no matter what they face during their trip.
Another advantage of the Polartec Power Shield™ Pro x Fulcrum wheel covers is their non-PFAS monolithic membrane construction. This means they protect your hoops while reflecting the companies’ commitment to sustainability and long-term resilience.
Both Fulcrum and Polartec are relentless innovators.
Their alliance ensures that hard core cyclists can push the boundaries with confidence while enjoying the tailored fit and high durability of a Polartec performance fabric and of a pair of Fulcrum Wheels that resist wear and tear. The bottom line? This might just be the perfect excuse to buy a new set of wheels.
