18 March 2022
Feel The Race
We don’t know if it’s over. But we can be sure of one thing: after two years the Monuments are back to their full glory, in their proper time of year and with people in the streets.
Yes! We can finally stand along the road cheering, applauding and experiencing the races in full. Watching them on TV is one thing, but being there is a whole different story. You don’t go there just to watch the race, you go there to feel it.
A concert is not only a matter of music, it’s coming into contact with the people you dance with. A fine dinner is not just a question of flavours, it includes the smells, ambience and sound too.
The same goes for a Monument. Watching the riders is a tiny part of the experience. There is the beer with your friends, the hands drumming on the barriers, the rain on your face and the sound of the crowd. Watching is not enough. You have to feel the race, with all your senses.
To get the most out of the moment you need to use all your senses. Connect with it and be there, 100%. It’s no different to riding your bike, when you live many experiences too: the sound of your wheels on the tarmac, the taste of blood in your mouth, the wind on your skin.
We invite you to Feel the race, to go out and meet the riders on the most iconic roads of the cycling calendar. We finally have the chance to live these experiences to their fullest.
We will be there and we will take you along with us. Five Monuments. Five senses. One per race. We will make an effort to live each of them with one sense at a time. What will it feel like? We don’t know yet. Want to find out together?
